https://indrajith.me/tags/analytics/ Recent content in Analytics on Indrajith Indraprastham https://indrajith.me/dp.jpg https://indrajith.me/dp.jpg Hugo -- 0.125.5 en-us Fri, 24 May 2024 06:17:05 +0530 https://indrajith.me/posts/cohort-retention-analysis-on-bigquery/ Fri, 24 May 2024 06:17:05 +0530 https://indrajith.me/posts/cohort-retention-analysis-on-bigquery/ Cohort retention analysis is one of those things that sounds fancy but boils down to a simple question: are your users coming back? This post walks through building it from scratch in BigQuery — no external datasets, just a small synthetic table we’ll create together. What is a Cohort? A cohort is a group of users who share a common starting point — usually their first interaction with your product.